USER EXPERIENCE DESIGN
Developing, testing and launching a new product offering to assess desirability, viability, and feasibility
CLIENT:
A project management software product for the built environment.
CHALLENGE:
Build and test a new product offering to determine the desirability, viability and feasibility prior to investing in a full product build.
VALIDATE:
- Create proto-personas with existing research and team knowledge
- Define the end-to-end user experience with specific learning plan
- Create research plan and user interview questions
- Understand the existing user workflow to seamlessly integrate new entry points into the existing product platform
- Develop prototypes for new product entry points
UX SOLUTION:
- Launched MVP for 1 month
- Collected user pain points and made product updates in response
- Modified the product offering to have a compliant digital onboarding experience
RESULT:
- Product exceeded the required number of approved users
- Qualitative data found the product to be desirable and viable
- Product approved for build