USER EXPERIENCE DESIGN
Uncovering and solving business pain points through strategic analysis and qualitative solutions
CLIENT:
Non-profit wildlife and conservation organization.
CHALLENGE:
The internal software program was nearing end of life and negatively impacting internal processes and revenue.
VALIDATE:
- Review existing and historical system and business data
- Co-facilitate a discovery workshop to hear directly from users of the system
- Facilitate contextual interviews of all business departments to understand day-to-day tasks and uncover pain points
- Conduct user interviews to gain deeper insights into identified pain points uncovered during contextual interviews
- Document workflows based upon data from contextual interviews and user interviews
UX SOLUTION:
- Analyze workflows to improve usability and eliminate unnecessary manual processes
- Provide prioritized recommendations based upon the patterns found within the qualitative and quantitative data
- Create proto-personas to create stakeholder and committee alignment
- Collaborate with lead product strategist, lead developer and lead stakeholder to provide cross-functional strategic and viable recommendations to improve usability of the system and increase revenue
RESULT:
- All recommendations approved for development, expected to launch Q3 2024