I am an ensemble leader for high performance cross-functional teams.
About
As a principal designer, my commitment to User Experience Design best practices is evident in my emphasis on team-wide collaboration and leveraging user research data to drive strategic design decisions. I am an ensemble leader for high performance cross-functional teams.
My finely honed skill set in thinking holistically about the end-to-end user experience is rooted in formal design training and enriched by my background as an experiential graphic designer.
Additionally, I am a certified user experience designer by General Assembly, demonstrating my dedication to staying at the forefront of industry standards.
My Process
Every project has its own unique circumstances. However, through my years of working with clients these are my essential steps:
Listen actively
Validate the problem
Recommend solutions based on data
Drive results
Past Clients
Skills
Design Expertise
- UX Strategy & Planning
- Design Thinking
- Color Theory
- Brand & Design Analysis
- Brand Translation
- Competitive Analysis
- Facilitation
- User Flows
- User Interface Design
- Interaction Design
- Design Patterns & Systems
- Affinity Mapping
- Journey Mapping
- User Interviews
- Surveys
- Usability Testing
- UX Writing
- Information Architecture
- Wireframing
- Prototyping
- Persona Development
- Proto-Persona Workshops
- Heuristic Reviews
Leadership & Social Mastery
- Collaborative designer
- Sought–after team member
- Expert storyteller
- Presenting
Product Management
- Holistic project perspective
- Strategic prioritization
- Dynamic communicator
- Highly detailed & organized
- Directs and mentors peers
Tools
- Figma
- Adobe XD
- Adobe Photoshop
- Adobe InDesign
- Adobe AfterEffects
- Adobe Illustrator
- Adobe Lightroom
- Azure DevOps
- Webflow
- Trello
- Jira
Experience
Principal User Experience Design Consultant
Sparq
Oct. 2019 - Present
Senior Environmental Brand Designer
Kahler Slater Inc.
Aug. 2008 - Sept. 2019
Art Director
Asen Advertising & Marketing
Sept. 2006 - Aug. 2008
Quotes
"Thank you so much...for all the other work you have contributed to this project. It has been the best experience we have ever had with a user experience designer and I will miss having you for the next project. Your abilities to connect design and stakeholder needs truly set you apart. You were willing to communicate with our members, ask the right questions, and listen. Because of your work we were able to deliver products that increased engagement and reduced frustration."
- Primary Stakeholder, Kern Family Foundation
“Marcelle is always on top of everything. Her communication is above and beyond.”
- Senior Manager, Workplace Projects
“You completely changed Luna’s world - sadly we’d really struggled with a bad hire in the past and you came in and really helped her learn about UX design in the way that every PM {product manager} should be able to be coached on.”
- Director of Product, Financial Services Firm
“Marcelle is constantly seeking out new knowledge, staying up-to-date with the latest design trends, and experimenting with new techniques to improve her craft. Her dedication to ongoing learning and professional development has not only made her an invaluable member of our team, but it has also helped to elevate the quality of our work.”
- Product Management Director, Sparq
“She approaches work with an extremely collaborative and thoughtful approach. She has an incredible ability to align people on the knowns and unknowns surrounding a new initiative which makes it easy for the team around her to align on what they need to tackle to move forward.”
- Product Design Lead, Financial Services
“…Marcelle does a fantastic job in every aspect that I have seen when working with her. She creates a relationship with devs as a UI/UX designer, she executes on her work, and contributes to our culture.”
- Developer & Colleague