USER EXPERIENCE DESIGN
Streamlining user workflows for efficiency with valuable qualitative data insights
CLIENT:
A project management software product for the built environment.
CHALLENGE:
A once successful product offering was experiencing a significant decline in sales.
VALIDATE:
- Interview users to learn why the product offering was ineffective
- Study data analytics to discover where users are dropping off
- Audit the existing user workflow by completing a heuristic review, focusing on where the data shows users dropping
UX SOLUTION:
- Redesigned the user journey to be understandable and efficient
- All visual and experience design updates were based on qualitative and quantitative data
- Updated the product offering to meet current market challenges
RESULT:
Product approved for redesign, expected to launch Q2 of 2023.